This project included event planning, vendor negotiation, show floor setup, photography, digital & print design, promotional items, invitation & flyer design, social media & email marketing, and active lead generation. Keep reading for the nitty-gritty details:
1,500 customers in attendance.
Over 55 of Merit Food’s top vendors participating.
Included were raffles, prizes, contests, promotional items, delicious food, live music and a hosted cocktail hour!
The theme was inspired by the Mexican Sugar Skull (a design that is well loved in Southern Arizona) with a foodie twist. The skull's features are made from food items: like his corncob mouth, hamburger eyes, and lime-wedge earlobes. This design was used on various promotional items, flyers, and digital marketing design, and is still being utilized by Merit Foods in 2023.
Customers had the option of registering for free, either physically using our perforated invitations, or online using Google Forms prior to the show.
I created a Facebook Event for the Customer Appreciation Show to further the reach, and posted daily about what to expect, what our Vendors bring to the table, and how to register. During this time, Social Media activity was up 60% than the months prior.
Customers received a Promotional Bag at registration before entering the show. It was filled with Merit Foods goodies: clip boards with kitchen tips, t-shirts, baseball hats, pens, mugs, magnetic bottle openers, lip balm balls, and the (now dated) favorite: fidget spinners.
Promotional items were picked and designed by me, and provided and printed by Southwest Solutions in AZ and Magnets USA in VA.
We held our Raffle 3 times throughout the show--prizes that included Flat Screen TVs, iPads, Surround Sound Systems, University of Arizona Coolers, Speakers, Gift Cards, Kitchen Appliances and more!
Additionally, we hosted a Facebook Live Competition to give customers a fun way to win money while Merit gained more social media attention.
full campaign design collection
foodie sugar-skull theme
promo items / swag bag
printed invitation with perforated return registration
contest flyer
social media posts and event page
show book with map and stickers
images from the raffle
When you partner with Cerity to bring your business the best in Workers’ Comp, you receive co-branded collateral, including a custom landing page with personal affiliate links, a customized quote page, social media posts, flyers for print and web distribution, and custom marketing strategy decks.
partner page wireframe and mockup
Co-Branded Landing Page
Flyers for digital and print distribution
Social Media Posts
1-page pdf explaining partnership
Examples include: a 50+ page zine, event flyers, social post graphics, weekly newsletter Mailchimp template, and in-class infographics.
The GOLD Comedy club is an all-inclusive comedy world centering young women and non-binary folks. An annual subscription includes classes, celebrity Q&As, performances, practice and collaboration—all in a (safe, ad-free) community of people who get you and your jokes.
50+ page zine
instagram posts and story templates
gift guide illustration
event graphic
weekly newsletter template
product mockup
Axis of Attitude class infographic
Storytelling Hacks class infographic
Cerity’s first billboards, as seen by millions of drivers in Austin in 2019.
1 Flag concept northbound on I-35 and Airport.
2 Cast concept seen southbound on I-35 downtown.
flag billboard shimmering in the sun
photo of billboard on I-35 and Airport Blvd in Austin
wide-angle photo of billboard on I-35 and Airport Blvd in Austin
photo of billboard in downtown Austin
photo of billboard in downtown Austin
Animations and motion graphics intended to add some playfulness to the world of Workers’ Comp insurance.
celebrating diversity handshake
motion graphics ad for social media
motion graphics ad for social media
square motion graphics ads for social media
motion graphics ad for social media
barbershop landing page hero
bar and restaurant landing page hero
contractors landing page hero
FOODIE CAMPAIGN A cohesive campaign diverse enough to be used across multiple digital platforms, print and OOH.
FOODIE EDITORIALS These editorials involved traveling to local Arizonan restaurants to interview the owners and staff, and take photographs of their favorite menu items. I created each layout, including photography and copy.
MENU REDESIGN Menu design for Ken’s BBQ brick-and-mortar location.
EVENT REBRANDING total revamp of Tucson’s favorite BBQ charity event
food delivery billboard mockup
instagram video and facebook static ads
foodie editorial: Bisbee Breakfast Club
foodie editorial: Robert's
from food truck to brick-and-mortar menu redesign
Ken’s Menu Redesign
smokin’ showdown event rebranding
event web banner
facebook event page cover photo
print and digital event flyer
Take a stroll through Cerity workers’ comp insurance campaigns throughout the years:
Campaign 1: At Cerity, we’re your small-biz BFF. Our Instagram page is full of handy mini-decks with tips and tricks to stay safe on the job. Social carousels shown.
Campaign 2: Small business owners are badass. Protect your business baby. Facebook ads shown.
Campaign 3: Internal Campaign- What makes us so great? What’s the “secret sauce” of our success? Package design shown.
Campaign 4: Accidents happen, but you don’t have to worry about it with Cerity coverage. Google display ads shown.
educational carousels for social media
facebook campaign ads
package design “secret sauce”
google display ads with motion
Vector designs intended for print and embroidery, brochure design, and social media presence.
Sunbelt Clothing Company's mission is simple: to provide top-quality clothing to adventurous individuals by combining comfort with designs that are specific to the Sunbelt States.
This project included event planning, vendor negotiation, show floor setup, photography, digital & print design, promotional items, invitation & flyer design, social media & email marketing, and active lead generation. Keep reading for nitty-gritty details:
1,300 customers in attendance.
Over 60 of Merit Food’s top vendors participating.
Included were raffles, prizes, contests, promotional items, delicious food, live music and a hosted cocktail hour!
The 2016 theme was inspired by the Desert Diamond Casino venue, with a foodie twist. The king of Arizona is shown as a reflection, like a playing card, framed by the Arizona state outline and surrounded by identifiable food icons. This design was used on various promotional items, flyers, and digital marketing design.
Customers had the option of registering for free, either physically using our perforated invitations, or online using Google Forms prior to the show.
I created a Facebook Event for the Customer Appreciation Show to further the reach, and posted daily about what to expect, what our Vendors bring to the table, and how to register. 5 weeks prior to the show, customers received weekly e-blasts that detailed reasons to come to the show, and what to expect while there.
Customers received a Promotional Bag at registration before entering the show. It was filled with Merit Foods goodies: clip boards with kitchen tips, t-shirts, water bottles, pens, beer koozies, wine keys, and steel soap. 10 of Merit Food’s top customers received a German steel Santoku knife from Magnets USA, which was customized with their name on the handle and the Merit Foods logo on the blade.
Promotional items were picked and designed by me, and provided and printed by Southwest Solutions in AZ and Magnets USA in VA.
We held our Raffle 3 times throughout the show--prizes that included Flat Screen TVs, iPods, Surround Sound Systems, Luggage, Gift Cards, Kitchen Appliances and more!
Additionally, we hosted a Snapchat Competition to give customers a fun way to win money while Merit gained more social media attention.
full campaign design collection
arizona king of food theme
promo items / swag bag
VIP promotional item
printed invitation with perforated return registration
social media posts and event page
snapchat contest flyer
snapchat competition entries
show book with list of vendors and map
raffle ticket design
banner design / raffle table / live music
show employee uniform
happy guests with their promotional bags