2 Billboards over Austin

I designed Cerity’s first billboard campaign, introducing the brand to millions of drivers in Austin. This campaign featured two distinct concepts: the “Flag” billboard on I-35 and Airport Blvd, which included a sequin flag that sparkled in the sunlight, and the “Cast” billboard on I-35 downtown, with a 3D cast element extending out of the frame. These billboards showcased Cerity’s bold, innovative approach to workers’ comp, and required meticulous handling of large file types and specialized printing processes to achieve the unique visual effects.