Merit Foods of Arizona 4th Customer Appreciation Show
This was my second Merit Foods Customer Appreciation Show. I managed every detail, from design to marketing and event coordination. Held at the Desert Diamond Casino, the event attracted 1,500 customers and 55 vendors.
My theme—a Mexican Sugar Skull with a foodie twist—was woven through all marketing materials, from invitations to promotional items, and is still used by Merit Foods today.
I also restructured the Marketing Plan, increasing vendor participation and rolling out the Mutual Growth Program for small businesses. Social media engagement spiked by 60% through my Facebook event strategy, and the show ended with a jazz concert and cocktail hour, offering a relaxed space for vendors and customers to connect.