The Prep Station
I managed every aspect of this product video- from developing the concept and writing the script to directing, filming, and editing. My goal was to create a piece that felt both polished and practical, clearly demonstrating the product’s use while maintaining visual appeal.
This end-to-end approach allowed me to shape the story, pacing, and tone to align with the brand’s values and highlight the Prep Station’s functionality with clarity and style.
Prep Station Flyer
I designed a marketing flyer for Magnets USA’s Chef Series Prep Station, focusing on a clean, engaging layout that highlights its key features. With a dual-surface design and integrated Ulu Elite knife, the flyer showcases how the Prep Station simplifies meal prep and elevates the cooking experience.
I also handled all product photography, capturing the board in use from chopping to plating. The final piece is a polished, visually compelling flyer that clearly communicates the product’s value at a glance.
Logo Design
This logo launches the modular identity for the Chef Series product line, balancing artisanal flair with professional-grade utility.
The custom "O" in Station echoes the Prep Station’s built-in bowl, turning a letterform into a product signature. Designed for versatility, the mark works across light and dark backgrounds and can adapt seamlessly to future Chef Series items.
Photo Shoot
