The Prep Station
I led the creative direction across every part of the Prep Station brand, including video, photo, print, and design. I concepted, shot, and edited two videos—one product-focused, one lifestyle-driven—wrote the scripts, and styled each scene to highlight the board’s versatility. I also designed the Prep Station logo, created a printed flyer, and directed a photo shoot to build out a cohesive visual identity.
I directed, shot, and edited this lifestyle video to highlight the Prep Station’s versatility and design. The visuals focus on natural light, clean composition, and close-up details to show off the board in use. I styled and filmed a sweet bites spread to keep it warm and relatable, and wrote the script based on a real customer review to keep the tone authentic.
The Review Video
Prep Station Flyer
I designed a marketing flyer for Magnets USA’s Chef Series Prep Station, focusing on a clean, engaging layout that highlights its key features. With a dual-surface design and integrated Ulu Elite knife, the flyer showcases how the Prep Station simplifies meal prep and elevates the cooking experience.
I also handled all product photography, capturing the board in use from chopping to plating. The final piece is a polished, visually compelling flyer that clearly communicates the product’s value at a glance.
The B-Roll Video
I handled the entire production of this product video, from concept and script to directing, filming, and editing.
The goal was to clearly show how the Prep Station works while keeping the visuals polished and practical. I shaped the story, pacing, and tone to match the brand and highlight the product’s design and functionality.
Logo Design
This logo launches the modular identity for the Chef Series product line, balancing artisanal flair with professional-grade utility.
The custom "O" in Station echoes the Prep Station’s built-in bowl, turning a letterform into a product signature. Designed for versatility, the mark works across light and dark backgrounds and can adapt seamlessly to future Chef Series items.
Photo Shoot
